We were excited to work with leading automotive dealership group Peter Vardy, to enhance their annual conference with custom branded reusable notebooks. Here’s a look at the project.
The brief
In the fast-paced world of automotive retail, staying ahead of the curve requires more than just innovative strategies; it demands fostering a culture of continuous learning and leadership. Peter Vardy, one of the UK’s leading car dealership groups, understands this principle well. Their annual Leaders Summit is a cornerstone event aimed at inspiring and equipping their leadership team with the tools and knowledge to drive the business forward.
This year, they wanted to take their summit to the next level by partnering with Ecoscriber to provide custom branded notebooks, adding a personal and sustainable touch to the event.
The solution
Peter Vardy is not just known for their exceptional customer service and vast selection of vehicles; they are also recognised for their commitment to sustainability and corporate responsibility.
When planning their 2024 Leaders Summit, they sought to align every aspect of the event with these core values. The choice of event materials became a focal point, leading them to Ecoscriber, eco-friendly reusable notebooks.
The result
Adding a personal touch: The personalisation of the notebooks, designed by the Ecoscriber team and featuring the Peter Vardy logo and branding, created a sense of unity and pride among the attendees. Each notebook was not just a tool for note-taking but a lasting memento of the event.
Eco-friendly impact: In line with Peter Vardy’s dedication to sustainability, the Ecoscriber notebooks were a tangible representation of Peter Vardy’s commitment to environmental responsibility, reinforcing the importance of integrating eco-friendly practices into all aspects of their operations.
Quick turnaround and delivery: We were able to turnaround the project quickly, and in under 10 working days we completed the notebook design and approval, production and delivery, ready for the conference.
Enhancing engagement and retention: Leaders at the summit reported that having a dedicated, high-quality notebook enhanced their engagement during sessions. The act of writing notes by hand facilitated better retention of the material covered, promoting a more interactive and immersive learning experience where the ability to quickly jot down ideas and insights was crucial.
Positive feedback: The feedback from attendees and the Peter Vardy team was overwhelmingly positive. Attendees loved the concept of eco-friendly reusable notebooks, which served as a constant reminder of the summit’s key takeaways and the company’s dedication to sustainability.
Peter Vardy’s collaboration with Ecoscriber for their Leaders Summit is a great example of how thoughtful, sustainable choices can enhance corporate events. By providing custom branded, eco-friendly notebooks, they not only supported their leaders’ growth and engagement but also reinforced their commitment to sustainability and corporate responsibility.